emart24 Privacy Policy — Your Data Protection
Emart24 takes our responsibility to user privacy seriously. This document clearly outlines the types of information we collect, how we use it, the protection measures we have in place, and the rights you hold as a user of our platform in Malaysia.
By using the emart24 platform, you agree to this privacy policy. Please read each section carefully and contact us if you have any questions.
Information We Collect
Emart24 collects several categories of user information to ensure the platform operates smoothly and securely. The following are the types of information we collect when you use our platform:
Account Information: When you register, we collect your full name, email address, phone number, date of birth and identification details required for identity verification. This information is used to create and manage your account.
Local Payment Information: To process transactions in Malaysian Ringgit (RM), we collect information related to your chosen payment method — whether via FPX, Touch 'n Go eWallet, or bank transfer. Bank account numbers used for withdrawals are also stored securely for processing purposes.
Device & Browser Information: We record IP addresses, device types, operating systems, browser types and session information used when you access the platform. This helps us detect suspicious activity and improve platform compatibility.
Usage Data: We record pages visited, games played, session duration, in-platform actions, and user preferences. This data is used for service improvement and aggregate platform usage analysis.
How We Use Your Information
All information collected by emart24 is used solely for the purposes stated below and will not be used for any other purpose without your consent:
- Account management — creating, verifying and securely maintaining user accounts
- Transaction processing — processing deposits and withdrawals in MYR through legitimate local payment channels
- Platform security — detecting and preventing fraud, multi-account abuse and unauthorised access
- Customer Support — enabling our support team to assist users more effectively based on account history
- Legal compliance — meeting applicable legal reporting and compliance requirements
- Service Improvement — analysing aggregated usage patterns to improve the platform experience
Emart24 will not sell, rent or commercialise your personal information to any third party for marketing or advertising purposes.
Cookies & Tracking
The emart24 platform uses cookies and similar tracking technologies to enhance your experience and ensure the platform functions properly. Cookies are small text files stored on your device when you visit our platform.
We use several types of cookies:
- Essential Cookies: Required for core platform functions such as login authentication, session management and security. These cookies cannot be disabled.
- Preference Cookies: Saves user preferences such as language, display theme and personal settings for a more comfortable experience.
- Analytics Cookies: Collects anonymised usage data to help us understand how users interact with the platform and identify areas for improvement.
You can manage cookie settings through your web browser. However, disabling essential cookies may affect platform functionality. For more information on managing cookies, please refer to your browser's documentation.
Data Storage, Security & Third-Party Sharing
Emart24 stores user data on servers protected with industry-standard SSL encryption. Access to personal data is restricted to authorised personnel only, and all data transfers are conducted through fully encrypted channels.
Data retention periods depend on the type of information and applicable legal requirements. Active account information is retained for as long as your account remains active. Once an account is closed, data will be kept for the period required by law before being securely deleted.
Regarding third-party sharing, emart24 may share user information only in the following limited circumstances:
- Local payment service providers (FPX, Touch 'n Go) for processing RM transactions — only the minimum information required for processing is shared
- Regulatory authorities or law enforcement bodies when required by law or a valid court order
- Companies within the same group for operational coordination purposes, subject to strict confidentiality agreements
All third parties who receive user data from emart24 are bound by data protection agreements and are prohibited from using that information for any purpose other than those specified.
Your Rights as a User
You have the right to request a copy of the personal information we hold about you at any time. Requests can be made through our support team.
If the information we hold about you is inaccurate or out of date, you have the right to request a correction through the account settings section or by contacting customer support.
You may request the deletion of your personal data, subject to legal retention requirements and the resolution of any pending transactions.
To submit any request relating to your privacy rights, please contact the emart24 support team by email at [email protected] or via the in-platform live chat function. We will process your request within a reasonable timeframe and keep you informed of the outcome.
If you are not satisfied with our response, you have the right to refer your complaint to the relevant data protection authority under applicable Malaysian law.
Policy Changes & How to Contact Us
Emart24 reserves the right to update or amend this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform improvements. The "Last Updated" date at the top of this page will be revised whenever changes are made.
We will make reasonable efforts to notify users of significant changes via in-platform notices or email. However, it remains your responsibility to review this page periodically. Continued use of the emart24 platform after changes are published constitutes your acceptance of the updated policy.
If you have any questions, concerns or complaints regarding this Privacy Policy or how we handle your personal data, please reach out to us through the following channels:
- Support Email: [email protected]
- Live Chat: Available on the emart24 platform — responses are typically received within minutes
- Help Page: emart24 FAQ contains answers to frequently asked privacy questions
We are committed to addressing every privacy enquiry with seriousness and transparency, in line with emart24's commitment to being a responsible and trusted entertainment platform for Malaysian users.
Questions About Your Privacy?
The emart24 team is here to help. Contact us or check our FAQ page for more information before making any decisions.